Determine the triggers that persuade or dissuade healthcare technology buying.
Identifying and meeting the content needs of the "not so normal suspects" that can make the difference in technology procurement
Speaking or writing about the burning issues in healthcare technology...both high tech and low Tech
Meet the Personas..... Organized virtual focus groups to hear directly what attracts or annoys your target audience/buyer
Prescriptive content that aligns with the emotional aspects of buyers needs.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Use our buyer research, persona and focus group findings to make your sales and marketing teams the most talented in the healthcare business
How does empathy play into the patient experience and in selling to empathy centric healthcare enterprises. How will artificial emotional intelligence change patient satisfaction.
Based on 100 days hospitalized and 40 in a coma, how has COVID changed digital health, clinical burnout, loneliness, anonymity , and patient isolation.
Prior to launching this practice, he worked as Senior Director of Content Analytics and founder of HIMSS Media Lab after serving on the HIMSS Worldwide Board and HIMSS Media Board for 7 years. HIMSS is the world’s largest trade association serving the healthcare information technology sector.
He has been recognized by FOLIO as one of the media industry’s top 40 innovators and influencers.
Among other areas, he currently specializes in the neuroscience and emotion of healthcare technology buyer personas around the world, and the need for prescriptive content to throw “data exhaust”, in an effort to avoid “random acts of content”. In this capacity, his Media Lab team produced over 300 pieces of custom, research-based content a year and dozens of global sales enablement courses for the world’s leading healthcare technology companies.
His 100-day hospitalization with COVID has led him to be a leading subject matter expert, advocate and advisor to providers on patient engagement, distributed workforce, institutionalized loneliness and empathic technologies and strategies. He now serves as a COVID recovery advocate while co-chairing the Spaulding Rehabilitation Hospital Network Patient & Family Advisory Council.
His specialization areas have grown to include empathic technologies and artificial emotional intelligence.
Frank served for two decades as VP of International at International Data Group,a $3.8 billion media, research and expo company, where he led launches of such properties as Computerworld, PC World, NetworkWorld, Macworld and CIO in over 90 countries. He also worked on international localizations of the iconic Dummies series. During this time, he headed the first Soviet-American media joint venture in 1988. He remained in the Soviet Union in an independent business development and intelligence community capacity until 1991, and then worked in a similar capacity in Cuba.
He subsequently was appointed worldwide CEO of the International Advertising Association, the largest global advertising trade organization in that segment. Following the IAA, he founded the Center for Global Branding where his Weapons of Mass Discussion® practice specialized in content strategies to guide social media conversations in business and governments.
Frank has been prolific writer and researcher on media transformation, cross cultural communications, the co-evolution of marketing, IT and data science, and on the evolution of smart cities and healthcare around the world. To this end he led the launch of Smart & Resilient Cities as Editorial Director, leading to a Jesse Neal nomination for editorial excellence.
He has also serves on the Board of Trustees at the Journal of Bone and Joint Surgery, the leading peer review journal in the orthopedic medicine sector, in addition to being a research fellow and writer on Feral Leadership for DXC (Formerly Computer Sciences Corp).
In his early career, he was a high school special education teacher and wrestling coach; a textbook executive for Macmillan Publishing; and associate Publisher of Learning Magazine.
He received a BS from Indiana University (PA), an MA from Rider University, and Post Graduate studies at the University of Pennsylvania Wharton School..
He is currently a graduate professor and doctoral candidate at Northeastern University in Boston where he teaches Master’s courses in Intercultural Communications and Personal Branding. Frank also serves as a graduate professor and curriculum adviser to the Health Informatics graduate program at the University of New England.
He resides in Wayland, Massachusetts.
Contently writing portfolio: